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The client wanted a fresh, contemporary and illustrated new website that moved away from the ‘stuffy’ vector-based and corporate websites of its competitors while demonstrating its expertise in social media marketing. I created a brand that focused around a bird-type character, shaped like a boomerang that also gave a slight hint of social networking site, Twitter. The result is a brand that really stands out and has since helped Boomerang to win lots of new business throughout the UK and beyond.